Who cares what the product is..

This ad, might be the one that has had me irritated for the longest period of time. I never miss an opportunity to quote it or crib about it. There is nothing wrong with this ad. It has all the elements which are considered essential for a well scripted ad. A scenic location, a leggy girl in a red swim suit, and ends with the tagline, giving the perfect punch. They just got one small thing mixed up. The frikking brand!!

Let me break the details down. The AD begins with large stunning water body extending till the end of horizon. From this comes out a  less stunning body (considering the large number of skimpily clad on advertisement these days), a "damsel" in red swimsuit walking out with the typical "I just got wet at sea and need to reach the beach" bollywood look and strides. Slow, sure, sexy.. There are just 3 elements here.. The sky, the water and this sweet lady. There is not a building in sight, no constructions and not even a brick in sight. At this point the camera zooms in on the obviously smooth skinned, fair lady and we expect a few animated picturisations of how the "sun gets blocked and the water is absorbed to create a semi floating permeable layer of what not creating inner beauty". Just to ensure that we get all sides of her face and see the flawlessness in it, the ok-ok looking model turns slowly and looks seductively (or so she thinks) into the camera. A deep voiced inspiring man states that "oh so obvious" caption. "Vishwaas hai, isme kuch khaas hai" (There is a trust that there is something special in this). And we agree with him , since it is quite obvious after all considering how she looks. Then comes a yellow background, a logo and the brand "J K Cement". And we go "ahhhhh...yess.... WAIT WHAT!!! No seriously, WTF?!".

 If you don't believe me, see the ad for yourself. I have even been accused by my mother of changing the channels too fast due to this ad!! Thankfully or not, I've never gotten the good print for this one :

Yes, one argument would be that these ads create a bloody of TOM (Top of Mind) recall and what not. But I got no more comments!! Watch it as long as you want... 

Just so that they weren't happy with pissing off the TV watching intelligent beings out there, they decided to take it one step further and went along with this :

Introducing the Concept..

As with most ideas thrown around in this world, it is inevitable that a concept behind an idea always be explained. Now, considering that my other blog is already  adequate to rant on about what I think about the world and what it has to offer, the question rises "Why the new one". Well, considering the amazing quality of advertisements existing on TV, media and the web, it was just a matter of time before there was a requirement for a dedicated medium to really cry out loud.

Obviously, you agree with what I'm talking about. There are all sorts of advertisements which just makes you want to bash that TV in. It could range from those that makes no sense at all, with no connect to the brand whatsoever to the ones that just sends out the completely wrong idea. At some points, I have been honoured with ads which just makes me want to do this :

 Even before any theoretical introduction to the world of marketing, ads and "insights", there were a long list of products, brands and ads which triggered this reaction. A bit rusty on the list currently but I hope to stir those horrific memories and bring them down , word by word...

And to this regard, quite obvious by now, the whole new idea of "Facepalm -ads"..